Quora reports more than 400 million monthly unique visitors and more than 300,000 topics. Its published figures also describe a multilingual platform, a business audience, a broad advertising system, and large mobile-app distribution. The figures below retain the measurement context given by each source, including survey geography, marketplace listings, and legacy help-center snapshots.
Contents
- Platform reach and topic breadth
- Audience profile and business relevance
- Advertising formats and targeting
- Campaign measurement and conversion windows
- Questions, answers, and help-center activity
- Mobile app marketplace statistics
- Regional and campaign performance figures
Platform reach and topic breadth
Quora’s public business materials report 400M+ monthly unique visitors. That is a monthly reach figure, not a count of registered accounts, daily users, or total visits. The same Quora for Business homepage says the platform contains 300K+ topics, indicating a wide subject structure for people asking questions, reading answers, and following areas of interest.
Quora says the service is available in 24 languages. A separate Apple App Store listing identifies English plus 23 additional languages for the app. Those two figures describe closely related but not necessarily identical scopes: the business material describes platform availability, while the App Store listing describes the app’s listed language support.
Quora also reports 100M monthly unique visitors in India in a Quora and Bombora PR Newswire release. This is a geography-specific monthly reach figure and should not be added to the global 400M+ figure, because the India audience is a subset of the platform’s broader reach.
The platform’s published audience claims include an unduplicated-reach comparison with Reddit. Quora says 66% of its users do not use Reddit. The statement describes the cited audience relationship; it is not a measure of the number of people who visit either platform each month.
Audience profile and business relevance
Several Quora for Business and advertising pages describe the professional characteristics of the cited user base. Quora says 67% of its users are more likely to be responsible for business purchases, while 48% are more likely to be senior decision-makers at work. These are relative audience statements from Quora’s business materials, rather than a universal census of every Quora user.
Quora says 50% of its users have an undergraduate degree or higher. A separate cited US user survey reports a male-to-female ratio of 55:45. Because the sources identify the survey as US-focused, those figures should not automatically be treated as worldwide demographic shares.
The cited US survey also says 30% of users are decision-makers at work. In the same B2B Advertising material, Quora says users are 70% more likely to be IT decision-makers and 81% more likely to be responsible for company strategy. The “more likely” wording expresses a comparison used by the source; it does not mean that 70% or 81% of all users hold those roles.
For business readers, these figures position Quora as a channel built around questions and professional discovery. The source claims point to purchasing responsibility, workplace seniority, IT decisions, and company strategy, while the education and gender figures describe the narrower survey contexts supplied by Quora.
Advertising formats and targeting
Quora says it offers 11 different targeting options for advertisers. Its Ad Support targeting-options page groups those options into four categories: contextual, audience, behavioral, and broad.
Contextual targeting has three listed types: topic targeting, keyword targeting, and question targeting. Audience targeting has three types: website traffic, lookalike, and list match. Behavioral targeting has three types: interest, keyword history, and question history. Broad targeting is listed as one type: Broad.
The same support material says advertisers can layer three secondary targeting dimensions: location, device and browser, and gender. Quora location targeting can be narrowed to four geographic levels: state, country, city, or zip code. These are configuration choices described by the support page, not audience-size estimates.
Quora’s business solution overview groups campaign options by marketing objective. For brand building, it lists five solution types: Video Ads, Promoted Answers, Image Ads, Brand Lift Study, and Business Profiles. For traffic growth, it lists four: Promoted Answers, Business Profiles, Image Ads, and Video Ads. For driving results, it lists four: Image Ads, Text Ads, Promoted Answers, and App Installs.
The same overview lists four targeting options for brand campaigns: Broad Auto-targeting, Topic Targeting, Interest Targeting, and Custom ABM Targeting. Traffic campaigns have three listed options: Broad Targeting, Topic Targeting, and Interest Targeting. Results campaigns have four: Topic Targeting, Keyword Targeting, Lookalike Audiences, and Retargeting.
Quora says its Quora Pixel unlocks five capabilities in the cited business article: performance data, conversion data, multi-event conversion tracking, website traffic retargeting, and lookalike audiences. These capabilities relate to measurement and audience activation; they are not claims about the number of conversions generated.
Campaign measurement and conversion windows
Quora’s Ad Support reporting-view article says clickthrough conversions use a 28-day attribution window. It says viewthrough conversions use a 1-day attribution window. The distinction matters when interpreting campaign reports: a clickthrough conversion can be attributed over a longer stated period than a viewthrough conversion.
The same article says Quora Ad Manager includes one metrics menu in which users can customize reporting by selecting or deselecting options. This describes the reporting interface and its available control, not a count of metrics displayed in every account.
The Atlassian success story snippet supplied for this topic reports 92% lower CPCs and 30% more engaged leads for Quora’s audience reach. These are campaign-specific performance claims from the Atlassian story, not platform-wide benchmarks. They should be read as results associated with that cited success story rather than as expected outcomes for every advertiser.
Questions, answers, and help-center activity
Quora’s Help Center says answer requests are prioritized using two factors listed in its article: how many requests the target writer receives and answers, and whether the question matches the writer’s expertise or Knows About profile. These factors describe the request-answer process and do not quantify the total number of questions or answers on the platform.
The Help Center also records two changes to anonymous activity. Quora says it no longer supports anonymous question asking as of July 16, 2021. It says anonymous answering was no longer allowed as of November 22, 2021. Both dates are explicit policy milestones and should be kept separate from current audience or traffic estimates.
Several Help Center pages display “found it helpful” counts. The writing-answers article shows 1,073 of 1,904 users found it helpful. The getting-started article shows 4,908 of 6,115. The ask-question article shows 2,846 of 4,376.
The follow-people article shows 420 of 625 users found it helpful. The request-answers article shows 991 of 1,287, and the good-answer article shows 1,193 of 1,463. The space-statistics article shows 133 of 161.
These are displayed helpfulness counts and totals for individual Help Center pages. They are not presented as representative surveys of all Quora users, and the supplied records do not provide measurement dates for each page snapshot.
Mobile app marketplace statistics
The Google Play Quora app listing shows a 4.2 rating, 1M reviews, and 50M+ downloads. These marketplace figures describe the Android listing at the time represented by the source record. Downloads are cumulative listing activity, while reviews and ratings reflect user feedback signals; none is equivalent to monthly active users.
The Apple App Store Quora listing shows a 4.7 rating and 442K ratings. It also lists an age rating of 16+, 23 additional languages beyond English, and an app size of 25.9 MB.
| Marketplace | Rating | Feedback count | Distribution or size detail |
|---|---|---|---|
| Google Play | 4.2 | 1M reviews | 50M+ downloads |
| Apple App Store | 4.7 | 442K ratings | 25.9 MB; 16+ age rating |
The ratings are not directly comparable as a controlled product test because the listings use different feedback labels and stores. The Google Play listing reports reviews, while the Apple listing reports ratings. The Android download figure also should not be combined with the iOS feedback count to infer a total installed base.
Regional and campaign performance figures
The India figure provides the clearest regional statistic in the supplied Quora materials: 100M monthly unique visitors. It is tied to the Quora and Bombora PR Newswire release and is explicitly about India. The broader Quora for Business figure of 400M+ monthly unique visitors is a global platform reach claim, so the two figures answer different geographic questions.
The EMEA B2B page supplied for this topic says B2B buyers complete the purchase process within a year at 87% in the cited EMEA material. It also says 60% discover new software tools via social media. Both figures are associated with that EMEA source context and should not be generalized to every Quora visitor or every software-buying journey.
Taken together, the published numbers cover several measurement types: monthly unique visitors, topic and language coverage, survey-based audience attributes, advertising configuration counts, attribution windows, Help Center helpfulness displays, app-store feedback, downloads, and campaign or regional claims. Keeping those scopes separate is essential when using Quora statistics for collaboration, idea discovery, audience research, or business planning.